Founder

A finance practice
that learned to build.

Over fifteen years in finance — now spent entirely on making the month run itself.

US
A message from the founder

Umair Saleem

ACA · APFA · FMVA

If you run a finance function, you already know the month I am about to describe. The first ten days gone to keying, matching and chasing — done by people who could tell you the rule for every one of those transactions without stopping to look it up.

I have spent over fifteen years in finance. I qualified as a Chartered Accountant, began in Big Four audit and went on to lead finance functions across multiple entities and jurisdictions — the close, the consolidation, the reporting pack, the tax and the external audit.

The part I cared about most was the part nobody finds interesting: the mechanics. What has to be true before a journal is allowed to post. Which supplier always sends a statement instead of an invoice. Which variance is worth chasing and which is noise. That level of detail is where a finance function is either genuinely good or quietly broken.

I have also taken an ERP implementation from process design through to go-live and it taught me the thing this business is built on. A new system does not remove the manual work. It moves it. The keying, the matching and the chasing survive every migration, because nobody ever writes the rules down in a form that software can act on.

So I stopped waiting for somebody else to do it. FinOps Robotics is now what I do, full time. I write the rule set in accounting language, then write the automation that enforces it — no handover to a developer, nothing translated, nothing lost on the way across.

The ambition is simple and quite large: a finance team whose month is spent on judgement instead of on keying. Everything we build is a step toward that.

Umair Saleem Founder · FinOps Robotics
I sit in your free working session myself. There is no salesperson in between.
I write the rule set and sign it off before anything is built.
I own the parallel run, where the bot has to match your own team’s output before it is trusted with anything.
I am the person your finance lead calls when something looks wrong.
I will tell you when automation is not worth it at your volumes. That is what the free session is for.
Vision

A finance function whose month is spent on judgement, not on keying — and where every control is stronger than it was before the software arrived.

Finance has been promised this for twenty years and mostly received dashboards. The reporting got prettier; the work underneath never moved. The version worth building is unglamorous: the ledger posts itself, the exceptions come to a person and the audit trail is better than the manual one it replaced.

Mission

To close the gap between the people who know the rule and the people who can build it — by being both.

Every rule written down in language your finance team would use. Every bot auditable, built inside systems you already own. No lock-in, no black box and nothing running that you cannot switch off yourself. If we cannot automate something without weakening a control, we say so and leave it manual.

This was never a technology business that discovered finance. It is a finance practice that learned to build — which is why the first question is always what your process actually does and never which product you should buy.

Want to meet the person
who’d run your build?

The session is with the founder. Not a salesperson.